Solutions · Digital Marketing
Campaigns are only as good as the audience behind them.
Marketers spend heavily on targeting and creative - then send it to contacts who moved on two years ago. Filto fixes the list before the campaign runs.
Database error rate
38–42%
average inaccuracy rate across B2B contact databases
Bounce rate
2.1×
higher bounce rate when lists aren't verified before send
Wasted per email
$0.51
cost of every email sent to an invalid or stale address
The challenge
Bad data has a specific cost for digital marketers.
Wasted ad spend on bad audiences
CRM uploads with stale job titles mean your best segments are polluted from the start.
Email campaigns that don't land
High bounce rates damage sender reputation and tank deliverability for your entire domain.
Retargeting the wrong people
Contacts who left a company don't respond to ABM ads targeted at their former employer.
Inaccurate personalisation
Emails that use outdated titles signal you don't know your audience before they even read the copy.
Dirty suppression lists
Unverified suppressions let invalid addresses through - or block valid ones you should be reaching.
Reporting built on bad data
When contact records are wrong, your attribution and performance metrics are built on fiction.
How Filto helps
Accurate contacts. Better targeting. Higher ROI.
Filto verifies every contact before it flows into your campaigns - correcting titles, emails, companies, and location. What goes into your segments is what's actually true.
Contacts verified before upload to ad platforms or ESP
Email deliverability improved through pre-send verification
Job title and company corrections improve personalisation accuracy
Suppression lists cleaned and validated
Refreshed every 30 days - campaigns always start from current data
See what's wrong with your campaign audience.
Upload a sample of your contact list and get a breakdown of what Filto would correct before your next campaign runs.