Solutions · Demand Generation
Pipeline built on bad contacts isn't pipeline.
Demand gen teams fill the top of the funnel - but if the contacts are wrong, nothing downstream works. Filto verifies before the lead ever enters your CRM.
Annual decay
22–30%
of B2B contacts go stale every year without intervention
CRM accuracy
4 in 10
contacts in the average CRM have at least one critical inaccuracy
Cost of bad data
10×
the cost of a bad record once it enters your pipeline
The challenge
Where demand gen breaks down.
MQLs that don't convert
Leads with wrong job titles pass scoring thresholds they shouldn't - polluting pipeline quality.
SDRs wasting time on ghosts
Reps spend hours working leads who left the company, changed roles, or have dead email addresses.
CRM data that decays faster than you clean it
B2B contact data decays at 22–30% per year. Manual cleaning can't keep up at scale.
Inbound enrichment adding stale data
Third-party enrichment appends data that was accurate when scraped - not necessarily now.
List buys with unknown quality
Purchased lists come with no accuracy guarantee. The error rate is often higher than your CRM.
Forecasting on inflated pipeline
When contacts are wrong, opportunity data is wrong. CROs forecast on positions that don't exist.
322 bouncing
484 mis-scored
526 changed jobs
542 unreachable
How Filto helps
Verified contacts entering the funnel from day one.
Filto sits upstream of your CRM and marketing automation. Every contact - whether from inbound, list buy, or enrichment - is verified before it's written to your system of record.
correct titles from day one
rolling cycle, no manual work
fewer unreachable leads
pipeline built on real contacts
New leads verified at point of entry - not cleaned retroactively
Job title and company corrections prevent mis-scored MQLs
Email verification reduces bounce rates and SDR time waste
Existing CRM contacts refreshed on a 30-day rolling cycle
Works alongside enrichment tools - Filto corrects what enrichment gets wrong
Get started
See how much of your pipeline is built on bad data.
Upload a sample of your CRM contacts and get a clear picture of what Filto would correct before your next campaign or sequence kicks off.
Request Demo// Before Filto - CRM record