Solutions · Data Providers
Your product is data. Its quality is your reputation.
Data providers and B2B databases are only as valuable as their accuracy. Filto is the verification layer that keeps your corpus defensible at scale.
Record decay
22–30%
of B2B records in a typical database are wrong right now
Accuracy half-life
6 months
before freshly scraped data starts showing significant decay
Customer churn
40%
average churn rate when customers are sold unverified data
The challenge
What data quality problems really cost providers.
Database accuracy over time - unmanaged
Data decays faster than you can clean it
B2B contact data decays at 22–30% per year. At scale, manual cleaning is impossible.
Multiple source conflicts with no resolution
When different sources return different values, you need an independent verification layer - not just aggregation logic.
Clients churning over quality complaints
When clients catch errors your product should have caught, trust erodes. Accuracy complaints compound into churn.
SLA pressure on freshness guarantees
If you've committed to data freshness in contracts, you need a systematic way to enforce it - not spot checks.
Bad records dragging down match rates
Stale records reduce the match rates your clients care about - affecting campaign performance.
No clear answer when clients ask 'how do you verify?'
Without a systematic verification process, every data quality conversation becomes a liability.
How Filto helps
A verification layer built for scale.
Filto is designed to run at the volume data providers need. Every contact in your corpus can be checked, corrected, and refreshed on a rolling cycle - so you can guarantee freshness, not just claim it.
Accuracy you can cite - not just claim.
verification at millions of records
audit layer for edge cases
rolling refresh cycle
corrections applied automatically
Bulk verification across millions of records
Independent source network to resolve conflicting field values
30-day rolling refresh across maintained contacts
Human audit layer for edge cases automation can't resolve
Systematic process your clients can see and trust
Get started
Make your data product more defensible.
Talk to us about running Filto as the verification layer across your corpus - and what a freshness guarantee could look like for your clients.
Request DemoWhat your clients get
A corpus that's verified, not just aggregated
Freshness guarantees you can put in a contract
Fewer quality complaints and support escalations
A clear answer when they ask 'how do you verify?'