Solutions · Account-Based Marketing
ABM only works when you're targeting the right person at the right company.
Every wrong contact erodes the ROI of your most expensive campaigns. Filto makes sure your target list is accurate before you spend.
Unreachable contacts
1 in 3
ABM contacts are unreachable or no longer at the target account
Wrong decision-maker
58%
of ABM campaigns miss the actual decision-maker due to stale data
Annual waste
$42k
average budget wasted per year on ABM campaigns hitting wrong contacts
The challenge
High-investment campaigns demand accurate data.
Targeting people who left the account
ABM campaigns aimed at former employees burn budget and send irrelevant messages to people with no buying power.
Wrong titles mean wrong messaging
A CMO-level message to someone who is actually a coordinator is wasted - and signals poor research to the real buyer.
Account lists with stale firmographics
Company size, industry, and HQ data changes. An account that qualified for your ICP last year may not qualify now.
Multi-thread outreach hitting wrong threads
When you're reaching multiple stakeholders at a target account, bad contact data breaks the entire play.
Intent data matched to wrong contacts
Matching intent signals to stale contact data means following up with the wrong person on the right buying signal.
Sales and marketing misaligned on account data
When each team has different contact data for the same account, coordination breaks down and deals stall.
Accuracy degrades as contacts age - without continuous verification
How Filto helps
Verified contacts at verified accounts.
Filto verifies both the contact and the company - so your ABM plays are built on accurate people at accurate accounts.
from campaigns that reach the actual decision-maker
every contact in your target list verified before launch
rolling refresh across your ICP account list
GlobalTech Inc.
ICP account · Buying committee
Economic Buyer
David Park
CFO
email confirmed
Champion
Amy Liu
VP RevOps
title current
Technical Buyer
Raj Mehta
CTO
was VP Eng
Influencer
Kate Brown
Dir. Sales Ops
left company
Blocker
Tom Walsh
Legal Counsel
email confirmed
Get started
Verify your target account contacts before your next ABM play.
Upload your account list and see how many contacts are still accurate - and how many would have wasted your next campaign.